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काठमाडौँ — सरकारले नयाँ आर्थिक वर्षमा ल्याउन लागेको बजेट उद्यमशीलतालाई प्रवर्द्धन गर्ने तर्फ केन्द्रित हुनुपर्ने राजनीतिज्ञ तथा विज्ञहरूले बताएका छन् ।

उद्यमशील कांग्रेसले शनिबार राजधानीमा आयोजना गरेको ‘उद्यमशीलता, उद्यमी र बजेट’ शीर्षकको प्यालन छलफलमा नेपाली कांग्रेसका केन्द्रीय सदस्य तथा पूर्वमन्त्री मिनेन्द्र रिजालले उद्यम र उद्यमशीलताको प्रवर्द्धन गर्न सके मात्र देश समृद्ध हुने बताए ।

नेता रिजालले सरकार र नेतृत्वको तीव्र इच्छाशत्तिले मात्र यो सम्भव हुने धारणा राखे । स-साना पूँजीबाट मात्र क्रमश: ठूलो सफलता हासिल हुने भन्दै उनले त्यसलाई प्रबर्द्धन गर्नुपर्ने धारणा राखे । ‘स्थानीय उत्पादनहरुलाई बजारसम्मको बाटो राज्यस्तरबाटै निर्माण हुनुपर्छ र बजेटमार्फत नै कार्यक्रमहरु ल्याउनुपर्छ’ नेता रिजालले भने,’कसैले डोहोर्‍याएर मात्र सफल उद्यमी बन्न सकिन्न स्वयं व्यक्तिको पनि दृढ इच्छाशक्ति आवश्यक हुन्छ ।

उनले शिक्षा पद्दती नै परिवर्तन गर्नुपर्ने भन्दै सीपमुलक दक्षता प्रदान गर्ने किसिमको शिक्षा आवश्यक रहेको बताए । कांग्रेसका केन्द्रीय सदस्य एवं सांसद प्रदीप पौडेलले उद्यमी जन्माउने प्रमुख भूमिका राज्यकै हुने भन्दै आवश्यक प्रक्रिया सहज बनाउन सरकारलाई आग्रह गरे ।

नवउद्यमशीलतालाई प्रवर्द्धन गर्दै आएका प्रशिक्षक तथा लगानीकर्ता निरज खनालले नवउद्यमीहरु पटक पटक असफल हुनसक्ने सम्भावना रहेपनि हतास हुन भने नहुने बताए । ‘असफलतासँग डराउने मानिस उद्यमी बन्न सक्दैन’ उनले भने,’राज्यले पनि सफल व्यक्तिलाई मात्र प्रोत्साहन गर्न हुन्न । राज्य दरिलो अभिभावक बन्न सके उद्यमशीलता फस्टाउँछ ।’

कार्यक्रममा युवा उद्यमी निकिता आचार्यले सम्पूर्ण जोखिम आफैंले व्यहोर्नुपर्ने भएकाले उद्यमशीलता गर्न युवा वर्ग डराएको हुनसक्ने बताइन् । राज्य पक्ष दरिलो भए देशमा धेरै सफल नवउद्यमी जन्मनसक्ने उनको भनाइ थियो ।

युवा उद्यमी एवं ब्राण्डवर्थका प्रमुख कार्यकारी अधिकृत मोहन गजुरेलले सहजीकरण गरेको प्यानल छलफलमा उद्यमशील कांग्रेसका अध्यक्ष अश्विन सिटौलाले भएका नीति तथा कार्यक्रमको कार्यान्यवयन पक्ष फितलो हुँदा उद्यमशील क्षेत्रले फड्को मार्न नसकेको बताए ।
कार्यक्रममा उद्यमशील कांग्रेसका सदस्य वृतान्त खनालले कार्यपत्र प्रस्तुत गरेका थिए ।

In today’s digital age, misinformation doesn’t just distort reality; it distorts justice, tarnishes reputations and erodes trust in institutions. Let’s delve into a poignant example illustrating the devastating impact of false information on society.

It was a tragic day when a young girl was found dead by hanging at her school in Chitwan. As police initiated their investigation, her family made a shocking claim to the media, alleging that she was murdered by individuals from the school after being subjected to rape. This assertion swiftly gained traction, spreading like wildfire across social and digital media platforms. Without waiting for the results of the official investigation or medical reports, the public embraced the narrative of the girl’s death as a rape case orchestrated by the school administration.

Despite subsequent medical and police reports disproving the rape allegation, the damage was done. The initial misinformation had already stained the reputations of the school and law enforcement, perpetuating a false belief among the majority of the populace. Tragically, this isn’t an isolated incident.

Consider the case of political leader Gagan Thapa, falsely accused of misusing funds intended for a GOAT farm project by PACT Nepal. Despite the organization’s public clarification that no funds were mishandled by Thapa, opposing parties and social media activists continued to spread misleading content, tarnishing his reputation.

These examples underscore a broader societal issue exacerbated by the proliferation of digital media and the lack of critical thinking skills. With internet penetration on the rise in Nepal, there’s a pressing need for education on media literacy and fact-checking. Unfortunately, the government has failed to address this challenge, with even leaders engaging in the dissemination of falsehoods for personal or political gain.

In an era where misinformation spreads faster than truth, it’s imperative that we equip ourselves with the tools to discern fact from fiction. Failure to do so not only undermines our collective intelligence but also threatens the very foundations of our society. It’s time to confront this digital epidemic before it irreparably damages our minds and communities.

In examining the spread of false information in our society, let’s delve into another compelling example: The case of Durga Prasai, a prominent medical businessman. Prasai has leveled numerous accusations against banking and financial institutions, as well as against a particular business community. This instance sheds light on how digital media not only operates on false information but also actively contributes to the destruction of our societal fabric.

Comparing this case with the previous examples underscores the multifaceted nature of misinformation’s impact. In the first scenario, false information propagated by the family of the deceased girl was mistakenly consumed as truth by the public. Conversely, in the case of Gagan Thapa, the media wrongly portrayed him as guilty, yet opposition parties and social media users accepted this false narrative as reality.

Now, consider the situation involving Durga Prasai. Despite the presence of regulatory bodies like the Nepal Rastra Bank (NRB) tasked with auditing and overseeing banking institutions, Prasai’s allegations hold more sway in the eyes of the public than the assurances of the NRB governor. This phenomenon highlights a disturbing trend: The erosion of trust in established institutions and the elevation of individual voices, even when based on unsubstantiated claims.

The ramifications of this trend are profound and far-reaching. If left unchecked, the proliferation of false information threatens to undermine the very foundations of our society and political system. As trust in institutions wanes and individuals are increasingly swayed by unverified claims, the fabric of governance is weakened, leaving room for manipulation and exploitation.

In confronting this challenge, we must prioritize media literacy, critical thinking, and accountability. Empowering individuals to discern fact from fiction and holding purveyors of false information to account are essential steps in safeguarding our society’s future. Failure to do so risks perpetuating a cycle of misinformation that corrodes trust, distorts reality and undermines the democratic principles upon which our society is built. It’s imperative that we act decisively to stem the tide of misinformation before it irreparably damages our collective well-being.

While reflecting on the evolution of media and its impact on society, we must acknowledge past instances where misinformation led to grave consequences. Cases like Srisha Karki’s, Anuja Baniya’s, and Rasendra Bhattrai’s are poignant reminders of the power and responsibility wielded by the media. In the past, accountable media outlets would promptly retract false information and issue apologies when mistakes were made. There was a sense of responsibility and accountability that ensured the integrity of reporting.

However, in today’s digital landscape, the proliferation of digital devices has given rise to a new breed of threats. Anyone with a smartphone can capture and manipulate images and videos to fabricate damaging narratives. The consequences of such actions are severe: Individuals find themselves at the mercy of viral misinformation, their reputations tarnished irreparably before they can even respond.

Who bears the responsibility for the damage inflicted upon the public image of these individuals? Can they ever fully restore their tarnished reputations in the eyes of society? The wounds inflicted by social media’s weapons of misinformation cannot simply be healed with time. Social media has emerged as a potent weapon in the digital age, capable of inflicting harm without the need for physical violence.

Moreover, alongside misinformation, cybercrime rates are on the rise, as reported by the Nepal Police. The younger generation, deeply entrenched in the digital world, often uncritically consumes information without verifying its authenticity. The lack of a robust fact-checking system in our educational curriculum further exacerbates the issue, leaving individuals vulnerable to manipulation and exploitation.

As we navigate this digital era fraught with misinformation and cyber threats, it’s imperative that we bolster media literacy efforts and integrate fact-checking mechanisms into our education system. Only by empowering individuals to critically evaluate information can we hope to mitigate the damaging effects of misinformation and safeguard the integrity of our society.

In the dynamic landscape of entrepreneurship, stories emerge that captivate and inspire, shedding light on the journey from obscurity to success. One such tale is that of Asnir Grober, an Indian entrepreneur whose recent book, ‘Doglapan’, has propelled him into the limelight. Just a couple of years ago, Grober was relatively unknown, but today, he stands as a celebrated figure in the world of business.

‘Doglapan’ not only unveils the journey of an IIT graduate turned entrepreneur but also delves into the challenges facing budding entrepreneurs. It narrates the transition from the security of a job to the uncertainties of building a startup, providing invaluable insights into the entrepreneurial landscape.

In parallel, the television show ‘Shark Tank’ has emerged as a beacon of inspiration for entrepreneurs in India. With its focus on business, innovation and investment, the show has captured the imagination of viewers, drawing attention to the world of startups. Through ‘Shark Tank’, numerous budding companies have secured funding, while the judges themselves have become icons of entrepreneurship.

India’s entrepreneurial spirit has been further fueled by a conducive business environment fostered by the government. Under the leadership of Prime Minister Narendra Modi, initiatives like ‘Startup India’ have flourished, leading to a surge in startup activity. The country is witnessing a remarkable rise in the number of startups, with several achieving unicorn status, symbolizing the potential unleashed by supportive policies.

While India’s startup ecosystem is thriving, neighboring Nepal is grappling with challenges that hinder its entrepreneurial growth. Despite a burgeoning desire for entrepreneurship, the lack of funding and supportive policies presents formidable obstacles. The education system’s failure to nurture entrepreneurial skills further exacerbates the situation, resulting in a talent drain as skilled individuals seek opportunities elsewhere.

In contrast to Silicon Valley’s nurturing environment for startups, Asia beckons as the next frontier for entrepreneurial endeavors. With a burgeoning middle class and evolving consumer behavior, the region presents immense opportunities for growth. However, in Nepal, the absence of market understanding and innovation stifles the potential of startups, relegating them to short-term ventures with limited sustainability.

Yet, amidst the challenges, there is a glimmer of hope. Companies like eSewa, Khalti and Pathao showcase the potential for success in Nepal’s startup landscape. These trailblazers demonstrate resilience and innovation, defying the odds to elevate their companies to new heights.

However, for Nepal to truly harness the transformative power of entrepreneurship, systemic changes are imperative. Government intervention, coupled with private sector support, can create an enabling environment for startups to thrive. Initiatives aimed at educating and nurturing budding entrepreneurs from an early age can sow the seeds for a vibrant startup ecosystem.

Cross-border partnerships and knowledge exchange with neighboring countries like India can further enrich Nepal’s startup ecosystem. By leveraging the expertise and experiences of successful entrepreneurs, Nepal can chart a path toward sustainable growth and prosperity.

In conclusion, the juxtaposition of India’s flourishing startup culture with Nepal’s struggles underscores the importance of supportive policies and a conducive environment for entrepreneurship to thrive. As both nations navigate their respective journeys, the promise of innovation and economic growth remains within reach, fueled by the passion and ingenuity of entrepreneurs determined to shape the future.

Expanding on the article, let’s delve deeper into the specific challenges and opportunities facing startups in India and Nepal.

India’s startup boom

India has witnessed a phenomenal rise in startup activity in recent years, buoyed by supportive government policies and a burgeoning entrepreneurial spirit. Initiatives like ‘Startup India’ have provided a much-needed boost to the ecosystem, encouraging aspiring entrepreneurs to take the plunge. The availability of funding, mentorship, and networking opportunities has catalyzed the growth of startups across various sectors.

The success of Indian startups like Flipkart, Ola, and Paytm has garnered international attention, showcasing the country’s potential as a hub for innovation and technology. With a large pool of skilled talent, a growing consumer market, and increasing digital adoption, India offers a fertile ground for startups to thrive.

However, despite the rapid growth, challenges persist. Access to funding remains a bottleneck for many startups, especially those in the early stages of development. While venture capital investment has surged in recent years, the majority of funding still flows to a select few startups, leaving many others struggling to secure investment.

Furthermore, navigating regulatory hurdles and bureaucratic red tape can be daunting for startups, particularly those operating in highly regulated sectors like fintech and healthcare. Simplifying regulations and streamlining processes can significantly ease the burden on startups and encourage innovation.

Nepal’s challenges

In contrast to India’s bustling startup ecosystem, Nepal faces unique challenges that hinder entrepreneurial growth. While there is no shortage of ambition and talent, the lack of funding and supportive infrastructure poses significant barriers to entry for aspiring entrepreneurs.

Access to capital is perhaps the most pressing issue facing startups in Nepal. The country’s nascent venture capital industry is still in its infancy, with limited funding options available to entrepreneurs. As a result, many promising startups struggle to secure the investment needed to scale their operations.

Moreover, the absence of a supportive regulatory framework further exacerbates the challenges facing startups in Nepal. Complex regulations and bureaucratic inefficiencies make it difficult for startups to navigate the legal landscape, stifling innovation and hindering growth.

Despite these challenges, there is cause for optimism. The rise of digital platforms and the increasing adoption of technology present new opportunities for Nepal’s startups to innovate and disrupt traditional industries. Companies like eSewa and Khalti have leveraged digital payments to revolutionize the way people transact, paving the way for a more inclusive and accessible financial ecosystem.

Furthermore, initiatives aimed at fostering entrepreneurship and supporting startups are gaining traction in Nepal. Organizations like the Nepal Entrepreneurship Forum and the Nepal Innovation Center are working to provide mentorship, training and funding to aspiring entrepreneurs, helping to nurture the next generation of startup founders.

Building a future

While the challenges facing startups in India and Nepal are manifold, both countries have immense potential to harness the transformative power of entrepreneurship. By addressing the barriers to entry, fostering a culture of innovation, and providing support to aspiring entrepreneurs, India and Nepal can unlock new opportunities for economic growth and prosperity.

Cross-border collaboration and knowledge exchange can play a crucial role in this regard, enabling startups in both countries to learn from each other’s experiences and leverage each other’s strengths. By working together, India and Nepal can create a vibrant ecosystem where startups can thrive and flourish, driving innovation, creating jobs, and fueling economic development across the region.

In closing, while the paths may differ, the aspirations remain the same—to build a better future through entrepreneurship and innovation. By overcoming the challenges and seizing the opportunities that lie ahead, India and Nepal can pave the way for a brighter tomorrow, where startups are the engines of growth and prosperity.

In the world of marketing and event management, Brandworth Pvt. Ltd. is rising as one of the fastest growing creative media companies in Nepal. Mohan Gajurel is the CEO of the company and has over 15 years of experience in media planning and marketing working at Kantipur Media Group and Kamana Prakashan Samuha.

The HRM caught up with Gajurel to talk about the current state of the Nepali media and marketing landscape, challenges and opportunities in business, and strategies of Brandworth, among other topics. Excerpts:  The Nepali media industry is reeling under reduced spending by advertisers.

How do you see the prospects of advertising and marketing business?

Indeed, the economic downturn has affected the Nepali media and advertising industry. It began with the Covid-19 pandemic and the current slowdown has further compounded the challenges disrupting traditional advertising methods, and the impacts have been seen on the budgets of advertisers.

In fact, the Nepali media industry is currently facing the toughest times. While it’s natural to expect a rebound after a crisis, the situation did not improve as quickly as anticipated after the Covid-19 pandemic. However, amidst these challenges, there is also a paradigm shift in the industry due to big changes in the habits of consumers because of the rise of digital mediums.

How is your company Brandworth facing the challenges?

In the face of an unfavorable situation, cost-cutting measures by advertisers have presented challenges akin to oxygen deprivation for a Covid-19 patient. Just like others in the industry, we find ourselves in the same boat, fighting for survival. However, as a company that was born during a crisis and has witnessed the industry’s ups and downs in our early days, we refuse to be daunted. We have embraced the notion that crises are part of the business cycle. With this mindset, we remain resilient and proactive, seeking innovative solutions to navigate these challenging times.

How do you think marketers should take a different approach in difficult times like these?

During the crisis, industry players must be encouraged to collaborate and share knowledge. Marketers should embrace digital marketing, social media, content marketing, and other modern strategies that can be more cost-effective and reach a wider audience. They should prioritize understanding and addressing customer needs during difficult times.

We should stay updated on market trends and consumer behavior shifts. We should be open to pivoting strategies, reallocating resources, and exploring new opportunities that emerge during challenging times. The ability to adapt, innovate, and collaborate is crucial in overcoming the challenges posed by an unforeseen crisis.

How has the proliferation of digital media helped the growth of new trends in the advertising market in Nepal? What new trends have emerged in the market?

The Nepali advertising industry is currently going through a transitional period. This situation, where traditional and digital media coexist without a complete shift towards the latter, is not uncommon in various parts of the world. It indicates that businesses and clients are still exploring the best platforms to invest their advertising budgets.

Indeed, some Nepali advertisers may primarily rely on social media platforms such as Facebook as their main digital marketing platform. However, digital marketing encompasses a much broader range of strategies and channels beyond just social media platforms.

How is influencer marketing changing the landscape of advertising and marketing?

Influencer marketing has gained significant traction in recent years and has become an effective strategy for reaching target audiences. Influencers, who are individuals with a substantial following on digital platforms, have the ability to influence the purchasing decisions and behaviors of their followers. One of the advantages of influencer marketing is its cost-effectiveness. Compared to traditional forms of advertising that often require significant budgets, influencer marketing can be more affordable as it requires fewer resources in terms of manpower and production tools. This makes it accessible to businesses of various sizes.

Brandworth is engaged in both above-the-line (ATL) and below-the-line (BTL) businesses. Where do you see more growth prospects in the coming year?

Though the ATL business is decreasing worldwide, it still continues to exist in certain capacities. In the Nepali market, it seems that the ATL business may not have significant growth. On the other hand, the BTL business continues to be relevant and adapt to the size and dynamics of the local market.

Over the last couple of years, consumer behavior has changed dramatically and there is a growing emphasis on direct-to-consumer (DTC) strategies. DTC strategies often leverage digital channels such as e-commerce platforms, social media, email marketing, and personalized advertising, to engage directly with consumers. These tactics offer businesses greater control over their messaging and enable them to gather valuable data and insights to refine their marketing efforts.

What challenges do startup companies like yours face? How difficult is doing business in Nepal?

I worked as a private company job holder for a long time. Shifting from a job to starting your own company indeed presents various challenges. I was not from a business family and I continued to learn through my own experiences.

Facing difficulties during the early days of a company is not uncommon, especially considering the added complexities brought about by the Covid-19 pandemic and economic slowdown. However, challenges often present opportunities for growth and innovation. For us, it also brought some opportunities as we organized Nepal’s First Digital Economic Conclave and Digital Gaijatra, as well as marketed the popular TV show Nepal Idol.

In the entrepreneurial journey, it’s important to remain adaptable, open to learning, and willing to experiment with different approaches.

What strategies Brandworth has been deploying to create its unique identity in the market?

Brandworth has created its own product ecosystem. It is a strategic approach for establishing our business territory. By developing our own product or service offerings, we can gain more independence and reduce reliance solely on client projects.

Building our own product ecosystem allows us to have more control over our business and opens up opportunities for generating recurring revenue. It provides a foundation for growth and sustainability, even in challenging market conditions.

It’s important to thoroughly research and validate the market for our product, understand customer needs, and ensure our product provides unique value. Developing a strong marketing and sales strategy to promote and sell our product is equally important.